Why Legitimate Emails Sometimes Get Marked as Spam
Occasionally, legitimate emails may be flagged as spam due to various factors, including:
- The content or formatting of the subject line and body
- The presence (or absence) of HTML, images, or formatted text
- The inclusion of links within the message
- The sender’s IP or email address reputation
- Other factors determined by spam filters and algorithms
Tips to Improve Email Deliverability
To reduce the chances of your emails being marked as spam, consider the following best practices:
- Avoid spam-triggering keywords and excessive capitalization
- Use a balanced mix of text and images rather than images alone
- Limit bulk emails to prevent triggering spam filters
- Encourage recipients to whitelist your email address
While these steps can help, there is no foolproof method to completely avoid false positives—trial and error may be necessary to refine your approach.