Your e-commerce system includes comprehensive reporting and analytics tools that provide detailed insights into sales performance, customer behavior, and product trends. These visual reports help you make informed business decisions and track key performance indicators over time.
Accessing Store Reports
To view store reports, navigate to: Administration → Store → Reports
The reports interface provides tabbed sections for different types of analytics, with interactive charts and filtering capabilities for detailed analysis.
Date Range Filtering
All reports support date range filtering to analyze specific time periods.
Setting Date Filters
Date Selection
- Start Date: Beginning of analysis period
- Finish Date: End of analysis period
- Leave blank to use default date ranges
- Click "Filter" to apply date range to all applicable reports
Default Periods
- Daily income reports show last 30 days by default
- Monthly comparisons show current year vs. previous years
- Trending reports typically cover last 60 days
Income Analytics
Track revenue performance and financial trends across different time periods.
Daily Income Report
Metrics Displayed
- Number of orders per day
- Total revenue per day
- Visual line chart showing trends
- Covers last 30 days or specified date range
Use Cases
- Identify peak sales days
- Track daily performance trends
- Monitor impact of marketing campaigns
- Analyze seasonal patterns
Monthly Income Comparison
Multi-Year Analysis
- Current year performance
- Previous year comparison
- Two years ago baseline
- Monthly breakdown for detailed analysis
Visual Format
- Bar chart comparing three years
- Monthly granularity for trend identification
- Clear visual indicators of growth or decline
Strategic Insights
- Year-over-year growth tracking
- Seasonal trend identification
- Long-term performance assessment
- Budget planning and forecasting
Customer Analytics
Understand customer behavior, demographics, and engagement patterns.
Active Customer Tracking
Monthly Active Customers
- Customers who placed orders each month
- Three-year comparison view
- Trends in customer retention and acquisition
- Visual representation of customer base growth
Top Customers Analysis
Performance Metrics
- Customer names and contact information
- Total revenue contributed
- Ranked by spending amount
- Identifies most valuable customers
Business Applications
- VIP customer identification
- Targeted marketing opportunities
- Customer loyalty program development
- Personalized service strategies
Geographic Distribution
Customer Location Analytics
By Country
- Interactive world map visualization
- Customer count by country
- Color-coded representation of distribution
- Detailed country ranking table
By State/Province
- Regional map for domestic analysis
- State-by-state customer breakdown
- Useful for regional marketing strategies
- Shipping and fulfillment planning
Strategic Value
- Market expansion opportunities
- Regional marketing budget allocation
- Shipping cost optimization
- Localization strategies
Product Performance Analytics
Track which products drive revenue and identify trends in customer preferences.
Top Products Report
Comprehensive Product Metrics
- Product names and descriptions
- Number of purchases
- Individual product pricing
- Total revenue generated per product
Date Range Filtering
- Apply custom date ranges to focus analysis
- Compare performance across different periods
- Identify seasonal product trends
Applications
- Inventory planning and management
- Marketing focus prioritization
- Product development insights
- Pricing strategy optimization
Trending Products Analysis
Recent Performance Focus
- Products gaining popularity over last 60 days
- Purchase volume trends
- Revenue impact of trending items
- Early indicator of market shifts
Strategic Uses
- Inventory restocking priorities
- Marketing campaign opportunities
- Cross-selling and upselling strategies
- Product lifecycle management
Report Features and Functionality
Interactive Charts
Chart Types
- Line charts for trend analysis
- Bar charts for comparisons
- Geographic maps for location data
- Doughnut charts for category breakdowns
Interactive Elements
- Hover tooltips with detailed data
- Responsive design for mobile viewing
- Professional styling and color schemes
- Export capabilities for presentations
Data Tables
Sortable and Searchable
- Click column headers to sort data
- Built-in search functionality
- Responsive design for all devices
- Pagination for large datasets
Export Options
- Print-friendly formats
- Data table exports
- Integration with external tools
Using Reports for Business Decisions
Sales Performance Analysis
Revenue Optimization
- Identify peak sales periods for staffing
- Track marketing campaign effectiveness
- Monitor seasonal trends for planning
- Analyze pricing strategy impact
Growth Tracking
- Month-over-month revenue changes
- Year-over-year growth patterns
- Customer acquisition trends
- Market expansion opportunities
Customer Insights
Segmentation Strategies
- Geographic market analysis
- Customer value identification
- Retention pattern recognition
- Targeted marketing development
Service Improvements
- Popular product identification
- Customer preference trends
- Geographic service needs
- Support resource allocation
Inventory Management
Stock Planning
- Top-selling product identification
- Seasonal demand patterns
- Trending product early warning
- Category performance analysis
Purchasing Decisions
- Revenue-driven inventory investment
- Customer demand forecasting
- Supplier relationship prioritization
- Category expansion opportunities
Best Practices for Report Usage
Regular Monitoring
Establish Reporting Routines
- Weekly performance reviews
- Monthly trend analysis
- Quarterly strategic assessments
- Annual planning sessions
Key Metrics Tracking
- Focus on actionable metrics
- Track consistent time periods
- Monitor both absolute and relative changes
- Document insights and decisions
Data-Driven Decision Making
Evidence-Based Strategies
- Use reports to validate assumptions
- Test hypotheses with data filtering
- Compare multiple time periods
- Consider external factors affecting trends
Action Planning
- Translate insights into specific actions
- Set measurable goals based on trends
- Monitor impact of changes
- Adjust strategies based on results
Reporting Accuracy
Data Validation
- Cross-reference with other business records
- Verify significant changes with order details
- Check date ranges and filters
- Understand data collection methodology
Contextual Analysis
- Consider external market factors
- Account for promotional periods
- Factor in seasonal variations
- Understand customer behavior changes
For technical assistance with reports or questions about specific analytics features, contact our support team through your admin panel.